Press

Press release

THE RIGHT SUPPORT. IT MATTERS

Swedish sports fashion brand Casall launch their latest in a long line popular Sports Bras, as a part of their campaign IT MATTERS. 

Casall has more than 30 years’ experience of developing training products. Their campaign and long term concept ‘IT MATTERS’ highlights the importance of an active, well-balanced lifestyle and the effect your everyday choices have on your wellbeing, your goals and your performance – in training and elsewhere in life. Choosing the right Sports Bra is one of these choices and with exactly the right support and comfort can boost your self-confidence and performance. An area in which Casall has excelled in consumer tests for many years.
“IT MATTERS is based on our long-term commitment and history of doing only the things that really matter. It is everything from always providing our customers with high quality functional training gear they can truly trust to creating new exciting styles each season”, says Carl-Axel Surtevall, founder of Casall. 

An extensive range welcomes a future favorite
Today the Casall Sports Bra-collection has developed into a wide selection, suitable for all kinds of training, from low and medium impact to high intensity. Always characterized by a high level of quality, functionality, design and aesthetics. Acclaimed Casall Iconic Sports Bra for example, is one of Scandinavia’s bestselling Sports Bras ever and has been in the company’s assortment for nearly 20 years. And now they have adding even more to the range.

This season’s newcomer, aptly named Confidence, has everything you could ask from a future training favorite – a front zipper for the ultimate locker room efficiency, optimal comfort and extremely good absorption capabilities. Confidence is a ‘soft-bra’ without wires. The cups are made from an airy performance foam with excellent breathability, which will help you stay cool and dry during your workout. They also provide extra support as well as a beautiful shape. It’s the ideal sports bra for all types of moderate intensity training or high intensity for smaller cup sizes. 

Sanna Magnusson, Production Manager at Casall ends on a quite confident note: “Imagine the best Sports Bra you ever tried, add a zipper and the feeling of exactly the right support.
That´s Confidence. It’s a state of the art Sports Bra.” 


PRESS

Sweden

For press inquiries please contact:

Polhem PR
Sveavägen 31
111 34 Stockholm 
Sweden
Phone: +46 (8) 20 32 27
elin@polhem.com

Casall Sport AB
Oxenstiernsgatan 15 A
Box 24053
104 51 Stockholm
Sweden
Phone: +46 (0) 8 545 81 700
info@casall.se 

Denmark

For press inquiries please contact:

Polhem PR ApS
Købmagergade 26C, 1.tv
DK-1150 København K, Denmark
Phone +45 33 14 33 11
denmark@polhem.com 

Casall Danmark ApS
Lyngsö allé 3A, Kld 
2970 Hørnsholm 
Denmark
Phone: +45 445 35010
casall@casall.dk

Finland

For press inquiries please contact:

Polhem PR Oy
Keskuskatu 1B, 4th floor
FIN-00100 Helsinki
FINLAND
Phone +358 9 2 600 014
finland@polhem.com

Casall Finland OY
Äyritie 12 C
01510 Vantaa
Finland
Phone: +358 (0) 10 217 6360
info@casall.fi

Norway

For press inquiries please contact:

Polhem PR A/S
Kirkegate 5
NO-0153 Oslo, Norway
Phone +47 22 41 06 42
norway@polhem.com

Casall Norge A/S
Sjølyst Plass 3
Norsk Moteforum
0278 Oslo
Norway
Phone: +47 815 03033
Mobile: +47 90 143970
per.hoelstad@casall.no

Australia

Casall / Direct One Australia P/L 
Unit 1,
31 Stockdale road,
O'Connor 6163
Perth, Western Australia 
Phone: +61 89 331 5877
brenton@directone.net.au
tegan@directone.net.au 

Austria

Casall / Sportconsulting GmbH&CoKG
Franz Pasek
Katharinenweg 5
7141 Podersdorf am See
Austria
Phone: +43 664 101 62 67
franz.pasek@roces.at

Belgium

Casall/Carnic Cvg Bvba
Vortekoestraat 83
B-9250 Waasmunster
Belgium
Phone: +32 479 63 62 47 
info@carnic-cvg.be

France

Casall/Sports Design and Performance
7 Impasse Gastagnalde 
64700 Hendaye
France
Mobile: +33 (0) 678 48 52 42
christophe.bourdon@casall.fr

Germany

Casall Deutschland GmbH
Business Parc
Schnieringshof 12
45329 Essen
Germany
Phone: +49 201 834 480
claudia.degner@casall.de 

Iceland

Casall/Sportis
Mörkin 6
104 Reykjavik
Iceland
Phone: +354 520 1000
sigrunk@sportis.is 

Russia and former Soviet Union

Casall RU 
Show room: 3 Linia VO,62 A
Saint-Petersburg, 199178
Russia
Phone: +7 812 325 2961
www.casallstore.ru
casallru@gmail.com

Spain

Casall/Aitor Vicente Clavé
Balmes, 243 3ª Planta
08006 Barcelona
Spain
Phone: +34 932 170 692
aitor.vicente@casall.com

Switzerland

Casall/Shark Fitness AG-Casall division
Landstrasse 129
5430 Wettingen 2
Switzerland
Phone: +41 56 427 0228
casall@sharkfitness.ch

United Kingdom 

Casall UK/Fefea Ltd
2 Market Place
Somerton
Somerset
TA11 7LX
United Kingdom
Phone: +44 (0) 1458 274557
christina.osmond@casall.co.uk