Born in Norrkoping, Sweden, Carl-Axel Surtevall grew up in the midst of the textile mills and factories of Fix Trikafabriker AB, his family’s business - famous for producing the best quality children’s wear in Scandinavia. Carl-Axel learned, from his father, to appreciate and discern the best quality in fabrics, materials and construction for apparel. He was ahead of his time and throughout his college years sensed an important future in the fitness and wellness lifestyle arena.  Acting on his instincts, Carl-Axel started his own fitness equipment company in 1980 right out of college.

The company quickly established an excellent reputation with its products selling successfully throughout Scandinavia and Northern Europe. As equipment sales took off, the company pioneered one of the first fitness centers dedicated exclusively for women in 1982. While working with women at this fitness center, Carl-Axel realized that women wanted and needed high-performance and high quality activewear with fashionable style. In 1984, Carl-Axel designed, tested with women fitness instructors and launched the first Casall collection made for women with close attention to her shape, her movements and her style. Since then, Casall has expanded into a “Total Wellness Lifestyle” brand now sold in over 18 countries around the world and offers apparel and equipment for fitness, running, golf, tennis, yoga/pilates and leisure.

Casall is inspired by Scandinavian simplicity, freshness, sustainability and beauty. For more than 25 years, Casall has combined this mentality with care and passion to create products, services and experiences with our vital elements:

• design
• functionality
• quality
• ethics

- to inspire you to perform your best, look your best and feel your best.
This is our Total Wellness Lifestyle.

Casall WEAR

One of the 1st to design fashionable activewear for women in the world.
One of the most exclusive fashionable activewear brands for women.
Most activewear brands are made for men and then extend to women...
Casall WEAR is first of all made for women.
Unlike traditional activewear brands, casall has customized fit
(slim, regular and loose) and a larger range of sizing (34-44).
We design and develop Casall WEAR from the yarn to the finished garment,  and have the largest selection of unique performance fabric blends.
Approximately 90% manufactured in Europe with the highest quality, environmental and social standards.
Active, Running, Tennis, Leisure, Men's Wear.

Casall TOOL

One of the most experienced and oldest fitness equipment companies in the market. The company was founded in 1982.
One of the first brands to focus on fitness for wellness, rather than fitness for bodybuilding.
Large range of home fitness equipment.
Clean Scandinavian design that fits well in your home environment.
Beautiful clean packaging that stands out amoung competitors.
Largest player in home fitness and wellness industry in Scandinavia with customers such as G-Sport, Gresvig, Intersport, Stadium, Stockmann, John Lewis and Sportmaster.
Products that cover the range of all levels of training: trial, goal, beyond, from rehabilitation to professional training.
Trend setting and innovative product design.
Yoga/Pilates, Boxercise, Strength, Cardio, Massage.