Our Story

For more than three decades we’ve put an infinite amount of thought into our products. What they can do for you, where they are made, how they are made and what they are made of.


Casall founder Carl-Axel Surtevall started his own Training equipment company, straight out of university.


Carl-Axel Surtevall opened one of the first fitness centres for women only.
At the same time he started to develop training wear for the instructors.


Casall launched the first sports fashion collection for women. Right from the start, the mission was to combine style and quality with a lot of passion and a sensual touch.


Casall is a leading Swedish premium brand in the Training industry, known for creating innovative, high-end WEAR, TOOL and PRO products.