Designer Sportswear from Sweden since 1984.
Our story began over 30 years ago in Norrköping, the hub of Sweden’s textile industry.
A passion for textiles is at the heart of our brand. We’re fabric fanatics and consciously choose technical materials that perform, but also look and feel beautiful. Our products marry a designer’s eye with a competitor’s soul.
As founders of Sweden’s first women’s gym in 1982, our heritage is in cross-functional, holistic training. That’s training that strikes a harmony between the heart, body and soul. We’ve been partnering with athletes and personal trainers ever since to create some of the best holistic training tools and sportswear on the market.
Our products are built for training. Sweaty, joyous, better-yourself training. With a clean, sophisticated design you might be tempted to wear them otherwise—while doing errands or meeting friends. But we encourage you to wear these garments to their fullest potential, when running, squatting, stretching, sprinting, benching, reaching. The harder you work, the happier you’ll be with the result.
With headquarters in Sweden, we’re a group of Runners, Trainers, Yogis and Weight Lifters who are continuously working to be a little better every day. We are driven to create superior sportswear and training tools, but also defined by how we create them. Integrity, longevity and sustainability are natural parts of who we are and evident in everything we do. We work tirelessly to bring you an array of products that can help you do the same.