What drives you? What does ‘making a difference’ mean to you?
I’m driven by creating things. For me that usually applies to the business world, but the last few years it’s has also been really applicable within the world of charity. ‘Making a difference’ for me is two-fold. The quite literal application is me spending weekends and evenings working on helping those in need. The more subtle but equally exciting way is to help companies I believe in market themselves to the world. Changing consumer behavior is an amazing way to make a difference. Whether that is marketing experiences which helps people connect with each other, or selling top-quality, ethically produced, fitness clothing that will last forever. There is something really powerful in “throwing away the throw-away culture” and making sure that the things we do consume are the best possible option for the person and the planet.
Tell us a story from your past that has really shaped you. What did you learn?
Moving abroad. The best thing I’ve ever done. Nothing changes you more I think. It has taught me to look at almost everything from many different perspectives.
If you could travel back in time… what piece of advice would to give to yourself ten years ago?
Generally jump on any and all opportunities you get without overthinking things. Don’t worry and stress about your future – it always works out in the end. Learn Spanish for real and use it often. Save a little bit of money every now and then even though it’s ‘boring’.
What does your morning routine look like? How do you maintain balance in your life? What bio or life hack would you like to share with the world?
Wake up. Drink water. Shower. Meditate with Headspace. Walk 1hr to the office. Drink loads of coffee (one of my vice’s).
Balance ‘life hack’ 1: Spend at least 1 full day by myself at home every two weeks.
Balance ‘life hack’ 2: No alarms in weekends. Have coffee in bed.
Balance ‘life hack’ 3: Force yourself to not look at your phone when you’re in transit – you get those kind of ideas you otherwise get when falling asleep (but actually remember them this time).
When are you most happy? Where is your happy place?
Peak happy: At a dinner party with my closest friends. My constant happy place is at my Grandma’s summer house though.
What’s your favorite type of training? Why is training important for you and your career?
Tennis/Squash/Paddle. High intensity and action. Training helps me clear my head which is so often needed when working intensely.
What’s next? What are your ambitions for the future?
Scaling up our business in a way where every team member is both a good friend and the perfect person for the job. I’ve been lucky to have worked in a workplace like that before and that’s my ambition for this agency. Size is not particularly important for me, but quality of staff and output is.