The materials we choose have an environmental impact in many ways, when being produced, but also in the long run, when being used and eventually when it’s time to let go of them.
Now to the tricky part where there many times is a conflict between durability and more environmentally friendly materials, especially looking at the full lifecycle where the afterlife of the product also needs to be taken into consideration. One example being recycled fibers, which is great as we lessen the dependency on virgin resources, however, many times the recycled material is less durable and have a more fluctuating quality, which can give a shorter lifespan of the product. Another example is elastane, which is used to give the perfect fit and comfort over time, but when blending materials, it is much harder to recycle once they have come to the end of life with current technology.
Awareness and courage are key to succeed in this quite complex area. We make considered and informed decision based on the whole lifecycle of a product, for every piece we create, continuously challenging and learning. Trust that we keep seeking innovative materials and solutions to take us further on the route, without compromising the quality and longevity of the product. Read more about different aspects and way of creating and evaluating products in our Design & Product Guidline here.
The result of every single product is truly teamwork. For our wear collection we work with a few selected fabric producers mainly in Europe, many of them since decades, which we collaborate closely with to drive innovation and share knowledge. We focus on our bestselling signature fabrics which have passed rigorous quality tests and comes with a durability guarantee. This has allowed us and the supplier to work them till perfection, and we keep on innovating and perfecting to deliver the very best. We take the fact that leading gym chains in the Nordics again and again are choosing Casall clothing for their personnel, wearing it every day as a receipt for that we are delivering on our promise of longevity. In short, we are proud to be the choice of professionals.
Our aim is to use recycled or more sustainably sourced materials1 in our full range by 2030, without compromising the quality and longevity of the product. We are therefore committed to make 100% of our wear range with at least 50% recycled or more sustainably sourced materials latest 2025 and aim at 50% for our tools range with a target of 25% recycled or more sustainably sourced materials by 2025.