30 years in the game
We started by selling professional gym tools and equipment all over Scandinavia before opening ‘Athena’, one of the first fitness centre for women in the world. When our female instructors asked us for something beautifully to work out in. The original concept for designer sportswear for women was born. And we just grew out from there.
Always in Training
Our products are designed for training. Sweaty, joyous, better-yourself training. We encourage you to wear these garments to their fullest potential, when running, squatting, stretching, sprinting, benching, reaching. The harder you work, the happier you’ll be with the result.
Our Passion is in the Product
We’re fabric fanatics and consciously choose highly technical materials that perform, but also look and feel beautiful. Our carefully crafted products marry a designer’s eye with a competitor’s soul.