Privacy Policy

It is important for us at Casall to create a safe and enjoyable shopping experience for you. We want to inform you about how our site is working, what we do, how we do it and how it can affect you.

Casall Sport AB (“Casall”, “we”, “us”) is the responsible entity (data controller) for the processing of your personal data as described in this privacy policy. We care about our customers and their privacy and undertake to respect and protect your personal data and privacy in accordance with applicable laws, industry rules and other related standards. In order to help you understand the way in which we collect and use your personal information, we have listed below our core privacy values when it comes to processing your personal data. You may always reach out to us on matters of privacy and data protection by contacting us at:


It is important to us that you are aware of what information we collect about you and how it is collected. Casall may collect personal information about you in two ways: i) when you directly or indirectly provide us with information about yourself about your use of our websites connected to Casall, hereinafter the “Website”) and services and ii) through our use of cookies.

When you visit our Website, you may choose to provide us with information, including personal information such as if you make an enquiry, purchase a product or service, sign up for access to content, apply for a job, or participate in a survey or otherwise provide feedback about our products and services. Information we collect relating to these activities may include: your name, information about how you can be contacted, all necessary information for billing purposes (where applicable) and any additional details you provide to us. We also collect through partners any payment information relating to a business transaction such as payment method, credit and debit card data (card number, validity date and CVV code), invoice information, bank account number etc. as applicable.

When you use our services we may, in addition to the information you provide to us yourself per above also collect the following information about you and your activity:

  • Information about the products/services you purchase from us.
  • Device information: such as the IP address, unique device identifier, browser type and language, the server your device is logged into, and the operating system information.
  • Your geographical location.
  • Information about your interactions with us such as how you use our services, including page response times, which content we’ve shown to you, and on which pages, and whether you showed interest in that content by interacting with it, downloads etc. This information is collected for us to learn about the communication, you may like or dislike and to improve our services and products.

The information you provide to us, the information about which products/services you use ad purchase as well as your financial information (where applicable), is generally required to enter a contractual relationship with us. The other categories of information we collect as explained above is generally necessary to pursue other business purposes.

In addition to the above-mentioned information we may also ask you to provide any other information that may help us to make your visit and our communication to you as effective as possible, for example your personal or professional interests, where you live and so on. This additional information will only be collected by us to the extent you provide us with the information i.e. with your consent.

A cookie is a small piece of data that, if you have allowed cookies to be used on your device, can be stored on your device. Casall uses cookies to help us analyze our website traffic. You can change your browser settings to allow or block cookies from being stored on your computer, and you can remove these cookies from your computer at any time.

If you want to visit and use our specific user profile pages and other sections of Casall Website that you must log into, your browser must be set to accept cookies in order for them to function properly. However, you can visit all other areas of our Website without having to accept cookies and without having to reveal your identity.

Through Google Analytics, we use so called ‘first party cookies’ to collect information about how visitors use our Website. We collect and summaries this information in reports that we then use to help us improve the user experience. Cookies compile anonymous data, including the number of visitors to each site, where each visitor came from and which pages they visit.

We use display advertising and remarketing from Google Analytics as part of our online marketing efforts. Third parties, including Google, display our adverts online.

Casall and third parties, including Google, simultaneously combine first-party cookies (e.g. the Google Analytics cookie) and third-party cookies (e.g. the DoubleClick cookie) to inform, optimize and display adverts based on an individual’s previous visit to our site.

You may elect to unsubscribe from Google’s cookie usage by visiting Google’s Ads Settings:

Casall uses the information we or our collaboration partners collect as follows:

  • To register you as a customer (where applicable).
  • To provide you with information, products, or services you request and purchase, and enable billing.
  • To optimize your visit of our Website, improve your overall experience and provide a better service. for example, by personalizing the content to meet your specific needs through the use of Google Analytics and AdWords (please note that you may opt out of such personalized advertisements at any time as described above in this privacy policy).
  • To process job applications (where applicable).
  • For marketing purposes (where applicable) such as market research activities or various promotions via direct marketing. You may reach out to us at any time and request that your data is blocked from being used by us for direct marketing purposes (send us an email at 
  • To communicate with you, including to provide customer service; to send service-related messages such as notifications, confirmations, and updates; and to send promotional messages, such as messages relating to new products or services that we think may be of interest to you. When required by law, we obtain your consent before sending you promotional messages. You may opt out of receiving promotional messages as described above.

Casall will not, without your consent, pass on any information about you to any third party unless required by law to do so, or unless it is necessary relating to a product or service you have requested or purchased from us.

We take your privacy very seriously. When you sign up for our newsletters, you can rest assure that we will not share your email address with any external parties or anyone outside Casall organizations. You can unsubscribe from our emails at any time by simply clicking on the unsubscribe link in one of our newsletters.

Please note that any links you may find on this Website that lead to external websites hosted by other entities than Casall could result in you visiting websites with other terms and conditions and privacy policies. Your use of these websites will be governed by and subject to such terms and conditions and privacy policies. You understand and agree that Casall does not endorse and is not responsible or liable for the behavior, features, or content of any such third-party websites.

Casall makes every effort to ensure that all data we process is accurate. This does of course also apply to any personal information we process. If any information should prove to be incorrect, we will correct it immediately. You are entitled to review and verify all information we have on file about you by requesting a transcript of your record (free of charge). You also have the right to correct inaccurate or incomplete information about yourself and to a certain extent request the deletion of your personal data (“right to be forgotten”). However, please be aware of that certain legal obligations may prevent us from immediately deleting parts of your personal data. Obligations under e.g. accounting requirements, tax-, anti-money laundering and consumer rights laws may require that we keep certain parts of your personal data. In such case we will make sure to block all data from being used for any other purposes than meeting such legal requirements.

If you wish to request a transcript, rectification and erasure or have any other questions relating to the way we process personal data, please contact us at

Protecting your privacy

Your privacy and security while on our website is of utmost importance to us. We have taken steps to safeguard the security and privacy of the information you have provided us with. When you place an order or enter your personal information, we use a Secure Socket Layer (SSL) encryption, which encrypts your information before it is sent to us, to protect it from unauthorised use. If you require further information about our Privacy Policy, please visit our frequently asked questions (FAQ) page.

Use restrictions

You understand and are aware that all of the information, text, photos, images, video, graphics, or other material appearing on this website (referred to collectively as “Content”) is owned by Casall or its licensors. You are expressly prohibited from using any Content without express written permission from Casall. None of the content may be reproduced, distributed, republished, downloaded, displayed, or copied by any other means, without prior written permission from Casall.


By submitting any reviews at you give Casall the right to publish them on and in other media. Casall reserves the right not to publish and / or delete the submitted reviews.


“Casall” is a registered trademark, service mark, and / or trade name of Casall AB. All other trademarks, service marks, and trade names contained in the website are the properties of the respective owners. No use of these marks may be made without prior written permission from Casall AB, except as necessary to accurately identify the products of Casall AB.


By using our website, you hereby consent to our Privacy Policy and agree it its terms and conditions.