Carl-Axel Surtevall


Carl-Axel Surtevall

Innovation is at the core of what we do. From production, fabric and material choices to the brand partners we work with, every decision is designed to bring out your better. Our Conscious Choice* promise is to deliver high quality and high standards in everything we do, which includes our sustainability targets. As a brand we have committed to be 100% Conscious Choice by 2025 in our activewear. And at least 50% Conscious Choice on home training tools and professional equipment.


Over 35 years of training knowledge, experience and innovation stands behind our brand. And our singleminded vision to deliver superior quality while reducing impact on the planet has not changed from day one. Why? Our purpose is simple: to be a little bit better today than we were yesterday, every single day. From product development to personal training and environmental sustainability… our mantra is always “Forever Better”.


We share the same positive and progressive values as our consumers by taking responsibility for and being engaged in the world around us.

Caring means safeguarding every individual. Providing safety and security as well as respecting and including all people. It means feeling empathy and sharing with those who are most vulnerable. Becoming involved with others and trying to see to the needs of every individual.

All Casall products, services and experiences are shaped by the spirit that we really care, partly about our own well-being, where training and living a healthy lifestyle are essential and equally as much about our common future. We have made a commitment to build a forever better world.

Our goal is always to deliver high quality products with respect for human rights and with great sensitivity to the environment.


Our business success is based on a healthy, happy and strong society. And our priority is to always work with high ethical business standards, at all levels of the company.

We achieve this through long term supply chain partnership agreements and policies built on shared values. By treating our employees with respect and investing in their futures through a generous wellness package, personal coaching and development training.

Our responsibility is to consistently act with high business ethics, valuing openness, honesty and integrity and at all times and making sure that our business is aligned with our strong ethical compass.


We have a progressive approach to environmental ethics, meaning we nurture a deep-rooted desire to improve things. Including how we manufacture our products and how the product reaches the consumer in the best possible way.

We are never done with reducing our negative environmental footprint on the planet. Instead we strive to consistently meet and improve all applicable requirements of our responsibility as producers - throughout the total lifecycle of the product; from planning to manufacturing to recycling.




Our quality standards are high. When we label a product ‘CONSCIOUS CHOICE’ this means that product is produced of recycled, biodegradable or renewable raw materials and always with as little environmental impact as possible.


Produced of material with a minimum of 50% recycled, biodegradable or renewable raw materials; Tencel, Bio polyamide, Organic cotton, Recycled Polyamide/Polyester, Organic materials.


Content of minimum 25% materials that is recycled, organic or bio-based materials; sugar cane, bamboo, rice husk, cork.


  • WEAR – the entire Wear collection shall be of *Conscious Choice criteria by 2025.

  • TOOL & PRO – At least 50% of the materials used for Casall product line shall be of *Conscious Choice criteria by 2025.

  • PACKAGING - Renewable, recycled and degradable material in all packaging, this is gradually changed with the aim of being completed by 2025. AW19 we launched a completely new packaging concept which means that we will save 23 tonne of plastic per year.

  • CIRCULAR PRODUCT LIFE-CYCLE - Ensure that our products are marked correctly for a sustainable circular flow.

  • ENERGY - Casall only uses renewable energy at own premises and are pushing for the change at rented premises.

  • COMPANY CARS - All company cars shall be fossil-free by 2025

  • CLIMATE COMPENSATION - Casall shall climate compensate all annually air and car travel through 'Vi Skogen' foundation that focus on reduced poverty and better climate.

  • TRACK CO2 EMISSION - Track CO2 emission on inbound and outbound freight from Europe and Asia with focus on lowering impact and/or possible compensating. This is an ongoing focus for us.

  • OUTBOUND FREIGHT - Offer end consumer on Casall own webshop a more Sustainable delivery option by Speed Freight = higher CO2 = higher prices or Consolidated Freight to lower CO2 = lower price and reduced number of deliveries. The aim is to have this live during 2020.


Since 1984, Casall’s core values are the very foundations of our brand; innovative solutions, honesty and high ethical standards in every step. Our goal is to always deliver high quality. We carefully select suppliers who share our values and high focus on sustainability and are dedicated to producing high quality products with respect for humanity and the environment.



Everything we do is consciously designed to make a better product. Consciously chosen fabrics combine with technical materials to create harmony in form and function. Not to mention an uncommon rigour to the quality and finish; sustainable design is quite simply the soul of the company.



We constantly seek to improve, and challenge ourselves to make conscious choices in our ethical and environmental contributions.  We seek active partnerships and collaborations built on shared values; namely honest innovators with high ethical standards at every step.





Since 1984 Casall has been one of the most pioneering sports brands on the planet. We want to lead by example, designing, producing and delivering according to sustainable principles because we want to care for the world we live in.


Adopting a holistic approach to your workout routine nourishes your body and your mind. We believe that it’s our responsibility to produce sustainable, high quality, and ethical training products. Better for you. Better for our planet.


A connection to humanity is at the heart of everything we do. And putting people first has a profound impact on the choices we make. From the products we create, to where we make them and how they are delivered. We choose consciously.


We live and breathe an honest and respectful business. We produce mindfully, with intelligence and a conscience. We hold ourselves accountable for our ethical and environmental standards and welcome the opportunity to show you what we do.


By training and consuming with a conscience, you are choosing to invest in the long-term health of the planet, strength of society and your personal happiness and wellbeing.